Cadbury’s has a limited edition Bluetooth-enabled Rakhi: Price, how it works and all other details – Times of India

Rakhi, the festival celebrated to cherish the bond between siblings, is coming. As the festival nears, Cadbury Celebrations has announced the launch of limited edition Bluetooth-enabled Rakhis. Incidentally, Cadbury’s Rakhi seems to be first of its kind, as a casual search on Flipkart and Amazon websites did not show any similar product.
How the Bluetooth-enabled Rakhi works
Consumers can scan the QR code available on the packaging of the Rakhi to download the supported app from Google Play store. This app requires a basic sign up. Once done, sisters can upload a voice clip of their brother’s promise. The sister then ties the connected Rakhi on the brother’s arm, while it is paired with her phone. “If the brother moves away from her or tries to leave, her phone plays the brother’s audio recording where he promised to spend the day with her, in loop, until he comes back to her,” says the description of the Rakhi.
Device compatibility of Bluetooth-enabled Rakhi
Cadbury’s Bluetooth-enabled Rakhi supports Android smartphones. According to Amazon’s listing page the Rakhi is supported on all Android phones. This means that the Bluetooth-enabled Rakhi is not compatible with iPhones.
Availability and pricing of the Bluetooth-enabled Rakhi
The Cadbury’s Bluetooth-enabled Rakhi is available on Amazon and Flipkart websites, priced at Rs 325. However, so far there is no option to buy just Rakhi. The Bluetooth-enabled Rakhi is available bundled with Cadbury’s dry fruit collection or Celebrations chocolate pack on both the website.
* Rich dry fruit collection (RDFC) + Rakhi: Rs 500 + Rs 325 = Rs 825
* Rich dry fruit collection + Rakhi : Rs 500 + Rs 325 = Rs 825
* Celebrations pack + Rakhi: Rs 375 + Rs 325 = Rs 700


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