Demand for smart appliances shoots up among working professionals – Times of India
Pune: Amid the festive sales last month, traders and industry experts noticed a greater demand for ‘smart’ appliances, artificial intelligence-incorporated household gadgets and virtual assistants.
A leading air-conditioner brand initiated a nationwide poll recently to gauge the shift in the preferences of Indian consumers triggered by the pandemic. It revealed that in the home appliance segment, comfort, convenience, cooling, health and technology are priorities.
Around 82% of the respondents felt smart home appliances can save time while preparing for festivities at home, while 55% said they considered buying these appliances during this festive season to manage household chores.
Rajiv Bhatia, who purchased a washing machine online last month, said appliances now come with specific settings, such as for hard water, which ensures low internal damage. “Paying a little more while purchasing can prove beneficial in the long run. With a little bit of research, it is possible to find a product that meets the exact specifications wanted,” said Bhatia.
According to Rakesh Shinde, an employee at an electronic store, customers prefer appliances with specific settings. “There is a high demand for washing machines with sanitising or allergen-free modes. For induction stoves and microwaves, many ask for expansive pre-set cooking modes for all types of cuisine,’ said Shinde.
The poll findings echo these preferences. Around 52% of the respondents said they use the auto-cook option in microwaves to quickly prepare meals while 69% said they prefer a refrigerator that keeps food fresh for up to 30 days.
At a brand store with multiple outlets in the city, an employee said that since the lockdown began, dishwashers have emerged as a popular new entrant in the consumer durables space. “Customers are do not mind the increase in price if the appliance comes with technological upgrades that will make simplify household chores and save time. Customers look for bluetooth compatibility and app support in case of appliances such as air purifiers and humidifiers, which have been in demand over the last year and are selling even more than air conditioners and coolers,” he said.