Gucci x Oura Smart Ring Brings the Style to Smart Tech – The Market Herald

Gucci teamed up with Oura to produce the first designer smart ring | Source: Gucci

According to ResearchandMarkets, the global smart wearables market is expected to be worth more than A$27 billion in 2022 and is expected to grow to more than A$44 billion by 2026.

This may come as a surprise to those who saw the rise and fall of a number of smart ring gadgets, most notably, Amazon’s Echo Loop. However, a more ‘medi-tech’ approach to the tiny tech is proving to be a successful pivot from payment and communications-focused smart rings.

More than 10 years on since the FitBit was released, smart rings are offering the same fitness and health tracking capabilities as smart watches (in fact, Apple is reportedly developing their own smart ring if the patents are anything to go by). And if you’re looking for smart tech with style and sophistication, there’s a ring for that too with the recently unveiled Gucci x Oura collaboration.

Gucci x Oura Ring

Featuring 18-carat yellow gold details, the Gucci x Oura Ring offers wearers the ability to track their health in style. Producing three daily scores for Sleep, Readiness and Activity, the smart ring tracks your heart rate, has temperature sensors and can conduct sleep analysis to offer valuable insights into your health. The ring is water-resistant up to 100 metres and has an impressive average battery life of between four to seven days.

Of course, this designer rendition of the Oura Ring bumps the price up quite significantly: A$1,590. More than triple the price of a regular Oura Ring. But anything for style, right?

Gucci x Oura Ring, A$1,590 | Source: Gucci

While the Gucci x Oura collaboration is the first of its kind, there are other up and coming smart rings out there that boast impressive health tracking features and relatively sleek designs.

Movano Ring

With the ability to measure your heart rate, sleep, respiration, temperature, blood oxygen, steps and calories, Movano’s smart ring “translates for your body, every minute of the day.”

Debuted in January 2022, the Movano Ring is designed primarily for women and is offered in a variety of styles and four colourways: black, copper, silver and gold. As for battery life, no figures have been released.

Aimed at providing meaningful insights to help take a more proactive approach to mitigate the risks of chronic disease, the Movano Ring could become a strong contender in the wearables space. The ring is still being finalised and is set to be available through a beta release later this year.

Source: Movano

Circular Ring

Another smart ring set to come to the wearables market is Circular Ring. Featuring a heart rate monitor and accelerometer, Circular Ring can track your fitness progress and provide insight into your circadian rhythm. The crowd-funded wearable can also alert you if anything is unusual, including your immune system readiness. The ring will also boost productivity with its smart and silent alarm clock features and discreet notifications and has a battery life of around four days.

However, according to Engadget, Circular has been caught up in a patent war with Oura which claims that the start-up has directly copied its tech. Currently, the Circular Smart Ring is available for pre-order through Kickstarter.

Source: Circular Ring

Oura Ring Gen3




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