Yves Saint Laurent Rouge Sur Mesure review: printable lipstick in your home – The Verge
I don’t generally think of wearing lipstick as a high-tech experience. But while applying a custom shade of bright red this morning, I realized that’s exactly what I’d just had. I’d taken a picture of my outfit on my smartphone, and an app generated a few colors to go with it. I then got to try each of them on using AR filters. Once I found the shade I liked, I hit a button, and the $299 Yves Saint Laurent Rouge Sur Mesure printed a pea-sized amount for me to wear.
At its core, the YSL Rouge Sur Mesure is a lipstick printer. It’s wild because, as a brand, Yves Saint Laurent conjures images of haute couture and red carpet galas — not gadgets and mixed reality. Then again, YSL didn’t actually develop the tech behind this device. That’d be L’Oreal, which happens to own the Yves Saint Laurent Beauty brand.
- Cleverly designed
- Can mix up to 4,000 shades
- Tech elements are functional
- Relies on cartridges
L’Oreal is one of the largest cosmetics companies in the world, but what you may not know is it’s invested a lot in developing the next generation of beauty tech. It’s created a wearable UV sensor, a sticker that can detect your skin’s pH levels, a water-saving salon hair care system, its own “digital” makeup line, and at CES 2020, it demoed Perso — a customizable skincare printer. That device is the underlying tech powering the YSL Rouge Sur Mesure. The only difference is that instead of serums, this device prints lip color.
The Rouge Sur Mesure isn’t that different from the Perso demo I saw more than two years ago. The way it works is you pair the device to your smartphone and then insert three lipstick cartridges into the base. Each cartridge set falls within a color palette — red, pink, orange, nude — and each tube has its own NFC tag. That tag allows the device to recognize each individual cartridge, its expiration date, and how much is left. The first time you load up the cartridges, you’ll be prompted to calibrate, and then you’re ready to go. The whole process takes about five minutes.
Each cartridge has an NFC tag that allows the device to identify which color it is, and how much is left.
Each color palette can generate up to 1,000 shades, so if you buy all four, you could get up to 4,000. You can either go with L’Oreal’s presets, or you can customize your own within the companion app in a few ways.
First, you can pick a shade from a color wheel. Second, you can take a picture of an object — say your pink Kirby plush — and try to recreate the shade. Lastly, you can snap a photo of your outfit, and the app will generate colors that will either match or clash with what you’re wearing. (The latter is for those who like to be a bit more daring with their fashion.) …….